It’s as simple as that. If you’re not consistently adding dynamic content to your website, you will not be able to maintain any type of high page rank with Google, Yahoo, Bing, or anyone else who uses an algorithm to order their listings. Submit to all the directories you like, bookmark with social media sites, and add Meta tags to all your pages, but if you don’t increase the size of your website with relevant content writing you will not see significant traffic. Internet marketing professionals and SEO specialists know this, and they’ve known it for years.
The whole point of algorithmic changes by Google earlier this year was to produce more relevant results for web surfers. When you enter a keyword into the search field, you don’t want to see an ordered list of websites that have the most directory links for that keyword. You want to find the products or information that you’re looking for. All Google did with their Panda update was make the content a more important variable than the link count. Yahoo and Bing have since followed suit with changes of their own. What’s the result of all this? You need to add content or lose your page rank.
Content Development Dos and Don’ts
Use your blog. It’s the best possible advice we can give to you. If you have any writing ability at all, start blogging about your company on your company website. You’ll probably get tired of writing after a while and you’ll most likely hit a major case of writing block at some point, but start the process. Once you’ve laid the foundation with a few posts, contact us and we’ll pick it up where you left off. If you don’t have any writing skills, have us start blog post writing for you right away.
Take a look at your site map and develop a plan to add static pages to your site. Valid information about your industry, products, or services is a valued commodity on the web. Our writers know how to create the pages with the proper mix of keywords to score you a high page rank with the search engines. We recommend that you do not attempt to create content pages if you don’t have a working knowledge of recommended keyword density and search engine marketing techniques.
Article writing for directories is still good for link building, but don’t submit the same article to multiple directories. That might get you a few direct hits if anyone sees what you write, but submitting original articles to high PR sites like Ezine, Helium, and Squidoo will give you actual link juice, the necessary accelerant to attain high page rank. Contact Content and Article Writing today to learn more about how to do this. Our team of article writers knows exactly how to get you the results you desire. We’ve been doing it since 2007 and we’ve produced consistently positive results for our clients.
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